Watching the romance together: the affective audiences in A Dream of Splendor.
This research unfolds a new form of TV viewing experience that has enjoyed increasing popularity over a decade in Asia media ecology, which is realized through a participatory commenting interface integrated into the streamlined platforms. By watching and discussing romance together through this des...
| Publicado en: | Inter-Asia Cultural Studies Vol. 24; no. 6; pp. 1104 - 1117 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Dec2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=173688140&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 173688140 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 14649373 B8U jtl: Inter-Asia Cultural Studies issn: 14649373 maglogo: N pubinfo: dt: Dec2023 vid: 24 iid: 6 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 173688140 10.1080/14649373.2023.2265699 ppf: 1104 ppct: 13 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.5MB tig: atl: Watching the romance together: the affective audiences in A Dream of Splendor. aug: au: Xi, Ran affil: School of Chinese, The University of Hong Kong, HKSAR, China su: Television viewers Romantic love Television programs Femininity Affect (Psychology) sug: subj: Television viewers Romantic love Television programs Femininity Affect (Psychology) keyword: affect Audience reception femininity representation romance ab: This research unfolds a new form of TV viewing experience that has enjoyed increasing popularity over a decade in Asia media ecology, which is realized through a participatory commenting interface integrated into the streamlined platforms. By watching and discussing romance together through this design, audiences actively engage with the primary TV production afforded by this technology. To uncover how audiences construct gender images, articulate, and negotiate their own identity, I conducted a content analysis of a drama with the highest viewership (2019-2022) that induced contentious gendered debates on social media among half a million fans. Examining the comments, I found that Chinese audiences, emboldened by this commentary technology, make collective efforts to articulate and negotiate their gender and sexualities through the playful, carnivalesque, and affective comments, reorienting audiences' attention from the original drama. In this way, the creative and powerful meaning-making practices facilitated by the streamlined co-viewing experience supplant the traditionally networked and top-down communication dominated by institutional playwrights, producers, and directors in TV industries. Given the audiences' autonomy and participation, the study concludes that this embedded commenting design carves out a public space for audiences to exhibit heterogeneous emotions that reverberate in the communal virtual world, making the previously lone and passive viewing communal and connected. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Inter-Asia Cultural Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Inter-Asia Cultural Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2023 holdings: @attributes: islocal: N |
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