| Sumario: | This paper considers how a color-conscious approach to place might be explored. After focusing on the symbolic and affective qualities, of color, attention shifts to the persistent chromophobia that continues to influence western approaches to designing places and the distribution of the sensible. I investigate how contemporary design is shaped by heritage concerns, increased colored illumination and commodified color. The paper concludes with four innovative color designs that challenge our perceptual, affective and cultural engagements with place. I look at a vernacular creative practice, an architectural example, a playful interior environment and an artistic installation.
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