The "Shop Girl" and White Nationalism: White Working-class Women and Femininity in Johannesburg Department Stores, 1930s–1970s.
Based on media stories and union campaigns, this paper tracks the discourses from the 1930s to the 1970s around the 'shop girl' in Johannesburg. It argues that the shop girl was a figure of white femininity that complicates the now extensive literature on white women in South Africa through its repr...
| Publicado en: | International Labor & Working-Class History Vol. 104; no. 46; pp. 55 - 77 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Cambridge University Press
Fall2023
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=174300672&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 174300672 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01475479 5WL jtl: International Labor & Working-Class History issn: 01475479 maglogo: N pubinfo: dt: Fall2023 vid: 104 iid: 46 pid: 15979 pub: Cambridge University Press artinfo: ui: 174300672 10.1017/S014754792300025X ppf: 55 ppct: 22 formats: tig: atl: The "Shop Girl" and White Nationalism: White Working-class Women and Femininity in Johannesburg Department Stores, 1930s–1970s. aug: au: Kenny, Bridget affil: Sociology, University of the Witwatersrand, Johannesburg, South Africa su: White women Department stores Working class white people Femininity Class differences Women consumers White nationalism Johannesburg (South Africa) South Africa sug: subj: Johannesburg (South Africa) South Africa White women Department stores Working class white people Femininity Class differences Women consumers White nationalism keyword: Class Consumption Service work Shop girl ab: Based on media stories and union campaigns, this paper tracks the discourses from the 1930s to the 1970s around the 'shop girl' in Johannesburg. It argues that the shop girl was a figure of white femininity that complicates the now extensive literature on white women in South Africa through its reproduction of the enduring tension of class difference. Through archival research and interviews, the paper shows how the 'shop girl' contributed to an ideology of white nationalism, focused more traditionally around motherhood and domesticity. The embodied labor of white women workers in Johannesburg both relied on their femininity and ensured that the affective labor of service work was a site of contradiction and contestation with white middle class women consumers. Class difference could therefore be contained within the semiotics of white nationhood through the site of consumption and retailing. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2023 holdings: @attributes: islocal: N |
|---|