Income Increase Strategy in D'sruput Using Engineering Menu.
This research is motivated by the problems found in D’Sruput, where are drinks that have low popularity and low profitability so that the income generated is not optimal. The purpose of this study is to analyze the income increasing strategi at D’Sruput by looking atthe level ofpopularityand profita...
| Publicado en: | Riwayat: Educational Journal of History & Humanities Vol. 6; no. 3; pp. 1325 - 1334 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Riwayat: Educational Journal of History & Humanities
2023
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=174430304&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 174430304 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 26143917 NA6W jtl: Riwayat: Educational Journal of History & Humanities issn: 26143917 maglogo: N pubinfo: dt: 2023 vid: 6 iid: 3 pid: 76246 pub: Riwayat: Educational Journal of History & Humanities artinfo: ui: 174430304 10.24815/jr.v6i3.33842 ppf: 1325 ppct: 9 formats: tig: atl: Income Increase Strategy in D'sruput Using Engineering Menu. aug: au: Wulandari, Rizky Asnur, Lise affil: Faculty of Tourism and Hospitality, Padang State University, West Sumatra. su: Menu planning Microsoft Corp. Methods engineering Coffee drinking Dog breeds sug: subj: Menu planning Microsoft Corp. Methods engineering Coffee drinking Dog breeds keyword: D’Sruput Income Menu Engineering Strategy ab: This research is motivated by the problems found in D’Sruput, where are drinks that have low popularity and low profitability so that the income generated is not optimal. The purpose of this study is to analyze the income increasing strategi at D’Sruput by looking atthe level ofpopularityand profitability of each drink. The method in this study uses a qualitative descriptive method, in which the data obtained will be processed using menu engineering with the help of Microsoft excel with beverage sales history data obtained from October 2022 - Desember2022. Based on the results of research conducted by theautor using the menu engineering method. strategies for increasing income can be determined in the from of : maintaining quality for the star category, reducting beverage costs for the plowhors category, adding or reducting recipes or making changes to products for the puzzle category and changing the menu for the dog category. Penelitian ini dilatarbelakangi oleh permasalahan yang ditemukan di D’Sruput yaitu minuman yang memiliki popularitas rendah dan profitabilitas yang rendah sehingga pendapatan yang dihasilkan tidak maksimal. Tujuan dari penelitian ini adalah menganalisis strategi peningkatan pendapatan pada D’Sruput dengan melihat tingkat popularitas dan profitabilitas masing-masing minuman. Metode dalam penelitian ini menggunakan metode deskriptif kualitatif, dimana data yang diperoleh akan diolah menggunakan menu engineering dengan bantuan Microsoft excel dengan data history penjualan minuman yang diperoleh dari bulan Oktober 2022 – Desember 2022. Berdasarkan hasil penelitian yang dilakukan oleh penulis dengan menggunakan metode menu engineering. strategi peningkatan pendapatan dapat ditentukan dari : mempertahankan kualitas untuk kategori bintang, mengurangi biaya minuman untuk kategori pembajak, menambah atau mengurangi resep atau melakukan perubahan produk untuk kategori puzzle dan mengubah menu untuk kategori anjing pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2023 holdings: @attributes: islocal: N |
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