Brand Böhme: Selling Mystical Texts to Böhme's Audience in Seventeenth-Century Amsterdam.

Amsterdam's booming book market famously paved the way for Jacob Böhme's works. Following the success of his Aurora , Janssonius in Amsterdam printed many other works by Böhme around 1640, not least for a German audience. Notably, Janssonius published a whole series of mystical treatises, not only b...

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Publicado en:Quaerendo Vol. 53; no. 3/4; pp. 270 - 291
Autor principal: Pietsch, Andreas
Formato: Artículo
Publicado: Brill Academic Publishers 2023
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Brand Böhme: Selling Mystical Texts to Böhme's Audience in Seventeenth-Century Amsterdam.
      aug:
        au: Pietsch, Andreas
        affil: University of Muenster, Münster, Germany
      su:
        Publishing
        Brand name products
        Catalogs
        Serial publication of books
        Monographic series
        Fonts & typefaces
        Amsterdam (Netherlands)
        Wittenberg (Saxony-Anhalt, Germany)
      sug:
        subj:
          Amsterdam (Netherlands)
          Wittenberg (Saxony-Anhalt, Germany)
          Publishing
          Brand name products
          Catalogs
          Serial publication of books
          Monographic series
          Fonts & typefaces
      keyword:
        Amsterdam publishers
        book market
        Familists
        Hendrik Niclaes
        Hiel
        Jacob Böhme
        Janssonius
        printing history
      ab: Amsterdam's booming book market famously paved the way for Jacob Böhme's works. Following the success of his Aurora , Janssonius in Amsterdam printed many other works by Böhme around 1640, not least for a German audience. Notably, Janssonius published a whole series of mystical treatises, not only by Böhme, but also by different authors, using Fraktur typefaces and a shared distinctive layout. In his sales catalogue, Janssonius then advertised the whole series as "Böhme's works". Obviously, Janssonius' marketing trick was aimed at selling these books to an audience familiar with Böhme. In line with Andrew Pettegree's compelling analysis of the impact of the book market in forming a "brand Luther" in sixteenth-century Wittenberg, so too can one speak of a "brand Böhme" in seventeenth-century Amsterdam. This article focuses on Janssonius' publishing house and will present new findings concerning books of the mentioned series that have remained unidentified up to now. In doing so, the article focuses on the function of layout and especially the use of Fraktur types in books printed in Amsterdam for a German audience.
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