HC feeds on the fear factor.
This article presents information on Michael Marshall's latest crime novel "Blood of Angels," by HarperCollins Publishers Inc. The publication date of this book had been delayed to coincide with the burst of press which began on May 28 in the main news sections of many of the broadsheets. The advert...
| Published in: | Bookseller no. 5182; pp. 28 - 30 |
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| Format: | Article |
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Bookseller Media Ltd
6/10/2005
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=17452369&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 17452369 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 6/10/2005 iid: 5182 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 17452369 ppf: 28 ppct: 2 formats: fmt: @attributes: type: T tig: atl: HC feeds on the fear factor. aug: au: McCormick, Aislinn su: HarperCollins Publishers LLC Marshall, Michael Blood of Angels (Book) Publishing Marketing Novelists Book advertising sug: subj: HarperCollins Publishers LLC Marshall, Michael Blood of Angels (Book) Publishing Marketing Novelists Book advertising ab: This article presents information on Michael Marshall's latest crime novel "Blood of Angels," by HarperCollins Publishers Inc. The publication date of this book had been delayed to coincide with the burst of press which began on May 28 in the main news sections of many of the broadsheets. The advertisements were designed to target a mainly female audience and to capture the serious crime aficionados in the ABC1 bracket. HarperCollins decided against outdoor advertising. The campaign is an clement of the publisher's longer-term strategy to build an author brand for Marshall. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2005 holdings: @attributes: islocal: N |
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