İTİBAR YÖNETİMİ KONULU LİSANSÜSTÜ TEZLERİN BİBLİYOMETRİK ANALİZİ.
The issue of reputation has received special attention in the academic field, especially after the 2000s. Both management science and public relations academicians have conducted studies on how reputation is formed, how it can be measured and how it can be managed. In this study, 77 master's and doc...
| Publicado en: | Journal of Social Sciences Institute / Sosyal Bilimler Enstitüsü Dergisi Vol. 13; no. 26; pp. 303 - 321 |
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| Autor principal: | |
| Formato: | Artículo |
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Bingol University / Rectorate
Autumn2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=174550511&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 174550511 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 13096672 EG7L jtl: Journal of Social Sciences Institute / Sosyal Bilimler Enstitüsü Dergisi issn: 13096672 maglogo: N pubinfo: dt: Autumn2023 vid: 13 iid: 26 pid: 74773 pub: Bingol University / Rectorate artinfo: ui: 174550511 10.29029/busbed.1300096 ppf: 303 ppct: 18 formats: tig: atl: İTİBAR YÖNETİMİ KONULU LİSANSÜSTÜ TEZLERİN BİBLİYOMETRİK ANALİZİ. aug: au: ÖZGÜR, Ömer Faruk affil: Dr. Öğr. Üyesi, Düzce Üniversitesi, Sosyal Bilimler MYO. su: Public relations Reputation Bibliometrics Acquisition of data Management science sug: subj: Public relations Reputation Public Relations Agencies Bibliometrics Acquisition of data Management science keyword: Bibliometric analysis Reputation management Reputation measurement İtibar İtibar ölçümleme İtibar yönetimi Bibliyometrik analiz Halkla ilişkiler Bibliometric analysis Reputation management Reputation measurement İtibar İtibar ölçümleme İtibar yönetimi Bibliyometrik analiz Halkla ilişkiler ab: The issue of reputation has received special attention in the academic field, especially after the 2000s. Both management science and public relations academicians have conducted studies on how reputation is formed, how it can be measured and how it can be managed. In this study, 77 master's and doctoral theses related to reputation management in postgraduate academic studies in Turkey were subjected to bibliometric analysis. Thus, it was aimed to reveal a general view of academic studies on reputation management in Turkey. There was a significant increase in the number of theses submitted in 2010 and 2019. As a result, it was determined that most of the theses were prepared at Marmara University. It has been observed that the subject of reputation management has been studied in the context of the public relations department rather than the management science department. It has been observed that quantitative methods and questionnaires as data collection tools are mostly preferred in studies on reputation. Then, it was determined that the most frequently preferred methods were the qualitative method, indepth interview technique and case study technique. When we look at the most frequently cited sources in the theses, the names Fombrun, Davies, Chun stand out in the international literature, while Kadıbeşegil, Ural, Okay, Peltekoğlu, Dörtok stand out among the Turkish names. It is thought that this study, which highlights the situation in Turkey regarding postgraduate theses related to reputation management, will contribute to reducing the lack of literature review in the field and will be a preliminary preparation for future studies on reputation management. pubtype: Academic Journal doctype: Article src: R language: Turkish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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