Content Analysis of YouTube Videos Related to E-Cigarettes and COVID-19.
Background E-cigarettes are frequently promoted on social media and portrayed in ways that are attractive to youth. While the COVID-19 pandemic significantly affected people’s lives, less is known about how the pandemic influenced e-cigarette-related marketing and information on social media. This s...
| Publicado en: | Substance Use & Misuse Vol. 59; no. 1; pp. 143 - 150 |
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| Autores principales: | , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=174566154&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 174566154 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10826084 2VI jtl: Substance Use & Misuse issn: 10826084 maglogo: Y pubinfo: dt: 2024 vid: 59 iid: 1 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 174566154 172795770 174566154 174566154 10.1080/10826084.2023.2262027 174566154 ppf: 143 ppct: 7 formats: tig: atl: Content Analysis of YouTube Videos Related to E-Cigarettes and COVID-19. aug: au: Juhan Lee Ouellette, Rachel R. Murthy, Dhiraj Kong, Grace affil: Yale University School of Medicine, New Haven, Connecticut, USA. sug: subj: COVID-19 Pandemic Economics Social Media Economics Electronic Cigarettes Economics Marketing Videorecording Human Content Analysis Descriptive Statistics Thematic Analysis Vaping Funding Source ab: Background E-cigarettes are frequently promoted on social media and portrayed in ways that are attractive to youth. While the COVID-19 pandemic significantly affected people’s lives, less is known about how the pandemic influenced e-cigarette-related marketing and information on social media. This study examined how e-cigarettes were portrayed on youtube, one of the most popular social media platforms during the COVID-19 pandemic. Methods We searched for combinations of search terms related to e-cigarettes (e.g., “electronic cigarette” and “vape”) and COVID-19 (e.g., “corona” and “COVID”) in July of 2021. To be included in analyses, videos must be: uploaded after February 1, 2020, in English, related to e-cigarettes and COVID-19, and less than 30 min in length. We conducted a content analysis of included videos, coding for uploader characteristics, what e-cigarette products were showcased, and specific themes that intersected between e-cigarettes and COVID-19. Results We examined N = 307 videos and found that N = 220 (73.6%) discussed the health effects of e-cigarette use on COVID-19, followed by videos on how COVID-19 affects e-cigarette sales (N = 40, 12.9%), face mask-related videos (N = 16, 5.1%; e.g., vape tricks including masks) and instructional videos (N = 10, 3.2%; e.g., sanitizing vape devices during COVID-19). Instructional videos had the highest number of likes (Median = 23; IQR = 32) and comments (Median = 10; IQR = 7). Conclusions Our findings support the need for continuous surveillance and research on novel vaping-related content in reaction to policies and events, such as the global pandemic. More research is needed to understand the impact of this content on young people’s perceptions and use of e-cigarettes. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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