'A Musical Bouquet for the Ladies': Gendered Markets for Printed Music in Eighteenth‐Century England.
This article explores how music publishers recruited the gendered expectations of musical practice to market their scores to male and female audiences. It shows how the graphic and textual elements of title pages and prefaces were used as promotional material and reveals how publishers encoded gende...
| Publicado en: | Journal for Eighteenth-Century Studies Vol. 46; no. 4; pp. 499 - 520 |
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| Formato: | Artículo |
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Wiley-Blackwell
Dec2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=174934598&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 174934598 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 17540194 55QG jtl: Journal for Eighteenth-Century Studies issn: 17540194 maglogo: Y pubinfo: dt: Dec2023 vid: 46 iid: 4 pid: 480 pub: Wiley-Blackwell artinfo: ui: 174934598 10.1111/1754-0208.12921 ppf: 499 ppct: 21 formats: tig: atl: 'A Musical Bouquet for the Ladies': Gendered Markets for Printed Music in Eighteenth‐Century England. aug: au: Bridge, Dominic James Ruggier su: Music publishers Bouquets Musicals Young women Gift giving England sug: subj: England Music publishers Bouquets Musicals Young women Gift giving keyword: book history consumer revolution courtship gender masculinity music publishing paratext ab: This article explores how music publishers recruited the gendered expectations of musical practice to market their scores to male and female audiences. It shows how the graphic and textual elements of title pages and prefaces were used as promotional material and reveals how publishers encoded gendered representations of music making into their printed editions in order to navigate the social worlds in which they were consumed. The opening section will discuss how music publishers appropriated images of courtship scenes on the title pages of keyboard tutors (to market their scores towards young women) and explain how prefaces could be used to placate the feminine associations of musical practice to help publishers sell to a male audience. The discussion will then turn to the concept of gift giving, explaining how graphic imagery could be used to place the score at the centre of elite romantic interactions, modelling expected commercial behaviours. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2023 holdings: @attributes: islocal: N |
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