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Semiotic mode and sensory modality in multimodal semiotics: Recognizing difference and building complementarity between the terms.

This article addresses an issue in multimodal cultural studies - the inconsistent use of the notions 'mode' and 'modality'. As these notions are frequently employed interchangeably, making a clear distinction between them and positioning them in a coherent system will be helpful. To outline such a s...

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Published in:Sign Systems Studies Vol. 51; no. 3/4; pp. 604 - 638
Main Author: Oja, Martin
Format: Article
Published: University of Tartu 2023
Subjects:
Modality (Linguistics)
Semiotics
Cultural studies
Discourse
Kress, Gunther
Semantics
Linguistic typology
Online Access:View this record in EBSCOhost