Privacy matters: reexamining internet privacy concern among social media users in a cross-cultural setting.

As internet privacy concern (IPC) keeps spiking, it is imperative to reexamine privacy concern among social media users in a cross-cultural context. Using the purposive sampling method, this study recruited 1,340 social media users aged 18–82 in the United State and China. It integrates medium theor...

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Publicado en:Atlantic Journal of Communication Vol. 32; no. 2; pp. 180 - 198
Autores principales: Zhong, Bu, Sun, Tao, Zhou, Yu, Xie, Lola
Formato: Artículo
Publicado: Taylor & Francis Ltd 2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Privacy matters: reexamining internet privacy concern among social media users in a cross-cultural setting.
      aug:
        au:
          Zhong, Bu
          Sun, Tao
          Zhou, Yu
          Xie, Lola
        affil:
          Bellisario College of Communications, Pennsylvania State University Donald P., University Park, Pennsylvania, USA
          School of Communication, Hong Kong Baptist University, Hong Kong, China
          College of Agriculture and Life Sciences, University of Vermont, Burlington, Vermont, USA
          School of Journalism and Communication, South China University of Technology, Guangzhou, China
      su:
        Social media
        Internet privacy
        Young adults
        Abuse of older people
        Privacy
        China-United States relations
        China
      sug:
        subj:
          China
          Social media
          Internet privacy
          Young adults
          Abuse of older people
          Privacy
          China-United States relations
      ab: As internet privacy concern (IPC) keeps spiking, it is imperative to reexamine privacy concern among social media users in a cross-cultural context. Using the purposive sampling method, this study recruited 1,340 social media users aged 18–82 in the United State and China. It integrates medium theory and cultural perspectives to study IPC by analyzing the technological antecedents of social media use among young users who grew up with social media and their "digital immigrant" parents who did not. U.S. and Chinese respondents were concerned about IPC regardless of their genders. Young people reported a lower IPC level than elder users. IPC was negatively related to social media power use, but not to social media habitual use. Some cultural differences were revealed. Among those aged 18–25, U.S. users had significantly lower IPC than their Chinese counterparts. In those aged 50+, little difference concerning IPC existed between U.S. and Chinese users. This study represents the first attempt of integrating both technology and cultural perspectives to examine internet privacy concern. The findings, including one's cultural background moderating the association between social media power use and IPC, should contribute to a better understanding of privacy concerns in a cross-cultural setting.
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    language: English
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