The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact.
This paper sets out the Collaborative Service Design Playbook, to guide planning, design, and implementation of co-created health services. Successful health service development and implementation is best guided by theoretically informed approaches; however, organisations often lack design and imple...
| Publicado en: | Health Marketing Quarterly Vol. 41; no. 1; pp. 11 - 33 |
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| Autores principales: | , , |
| Formato: | review tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Jan-Mar2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=175670859&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 175670859 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 07359683 HMQ jtl: Health Marketing Quarterly issn: 07359683 maglogo: N pubinfo: dt: Jan-Mar2024 vid: 41 iid: 1 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 175670859 175670859 175670859 10.1080/07359683.2023.2211853 175670859 ppf: 11 ppct: 22 formats: tig: atl: The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact. aug: au: Parkinson, Joy Clark, Kristen McIntosh, Tegan affil: Australian eHealth Research Centre, CSIRO, Griffith Business School, Griffith University, Brisbane, Australia sug: subj: Health and Welfare Planning Health Services Administration Methods Collaboration Implementation Science Marketing Quality of Life Health Policy Decision Making Preventive Health Care Australia Government Life Style Changes Questionnaires ab: This paper sets out the Collaborative Service Design Playbook, to guide planning, design, and implementation of co-created health services. Successful health service development and implementation is best guided by theoretically informed approaches; however, organisations often lack design and implementation know-how and have difficulty applying it. This study seeks to improve health service design and potential for scale-up by proposing a tool to guide an end-to-end process, drawing together service design, co-design, and implementation science; and exploring the tool's feasibility to establish a sustainable service solution developed with participants and experts that is scalable and sustainable. The Collaborative Service Design Playbook phases include, (1) Define the opportunity and initiatives, (2) Design the concept and prototype, (3) Deliver to scale and evaluate; and (4) Optimise to transform and sustain. This paper has implications for health marketing through providing an end-to-end approach with phased guidance for health service development, implementation, and scale up. pubtype: Academic Journal doctype: review tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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