The Case of Language Media Content (Memes) of the Pandemic.
The pandemic period gave rise to numerous memes in response to online audiences. In this article, the authors analyze the corpus of memes of Italian and Russian language media content during the 2020 pandemic from the perspective of a sociolinguistic approach, identifying the most significant groups...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 32; no. 1; pp. 307 - 325 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Universiti Putra Malaysia
Mar2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=176160871&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 176160871 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01287702 TKQ jtl: Pertanika Journal of Social Sciences & Humanities issn: 01287702 maglogo: N pubinfo: dt: Mar2024 vid: 32 iid: 1 pid: 20751 pub: Universiti Putra Malaysia artinfo: ui: 176160871 10.47836/pjssh.32.1.14 ppf: 307 ppct: 18 formats: fmt: @attributes: type: P size: 3.2MB tig: atl: The Case of Language Media Content (Memes) of the Pandemic. aug: au: Yashina, Maria Karpina, Elena Sinitsyna, Elena Eranova, Natalia affil: School of Foreign Languages, National Research University Higher School of Economics, B. Ordynka 47/7 building 2, office 206, Moscow, Russia Department of English Language, Institute of Social Sciences, Russian Presidential Academy of National Economy and Public Administration, Tovarisheskiy per. 19, office 313, Moscow, Russia su: Memes Sociolinguistics Digital media Internet & culture Pandemics Italy Russia sug: subj: Italy Russia Memes Sociolinguistics Digital media Internet & culture Pandemics keyword: Digital culture media content memes memetic space pandemic sociocultural space ab: The pandemic period gave rise to numerous memes in response to online audiences. In this article, the authors analyze the corpus of memes of Italian and Russian language media content during the 2020 pandemic from the perspective of a sociolinguistic approach, identifying the most significant groups of memes-markers as a response to the network audience involvement. The authors point out the ability to spread and maintain a stable form as an important component of these memes, as well as the emotional and phatic functions of a meme in the sociocultural space of the Internet community in Italy and Russia. Emerging in the media space and reproduced through reposting, memes have become a sociocultural phenomenon and can manage information flows. Besides, thanks to the halo of mass coverage, entertaining character, and affinity to the emotions of the addressee, the meme reflects the opinion of many users and does not need the category of authorship. It makes no difference whether a meme is a picture or has only a verbal component, and it is essential to be recognized in any of the many variations. At the same time, if the created meme has gained popularity and has become entrenched in the virtual environment, it can later form a way of realizing urgent needs or suppressing some trends while strengthening others. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Pertanika Journal of Social Sciences & Humanities holder: Universiti Putra Malaysia dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
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