استثمار أسلوب التجاور غير المنتظم لتوليد أفكار إبداعية في تصميم الملصق الإعلاني: دراسة تجريبية.

Design is a creative field that requires creating unusual solutions. For that, many educational institutions focus on preparing a designer capable of creative thinking by unusual using teaching methods. This empirical analytical study focused on applying the Random Juxtaposition method to generate i...

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Detalles Bibliográficos
Publicado en:Al-Academy no. 111; pp. 237 - 257
Autor principal: شروق غازي نحاس
Formato: Artículo
Publicado: Republic of Iraq Ministry of Higher Education & Scientific Research (MOHESR) 2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        10.35560/jcofarts1288
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        atl: استثمار أسلوب التجاور غير المنتظم لتوليد أفكار إبداعية في تصميم الملصق الإعلاني: دراسة تجريبية.
      aug:
        au: شروق غازي نحاس
        affil: أستاذ مساعد، جامعة أم القرى. المملكة العربية السعودية.
      su:
        Mind maps
        Graphic design
        Teaching methods
        Design students
        Poster design
        Creative thinking
      sug:
        subj:
          Mind maps
          Graphic design
          Teaching methods
          Design students
          Poster design
          Creative thinking
      keyword:
        Advertising Poster Design Education
        Creative Thinking Random Juxtaposition
        التجاور غير المنتظم
        التفكير الإبداعي
        الملصق الإعلاني
        تعليم التصميم
        Advertising Poster Design Education
        Creative Thinking Random Juxtaposition
      ab: Design is a creative field that requires creating unusual solutions. For that, many educational institutions focus on preparing a designer capable of creative thinking by unusual using teaching methods. This empirical analytical study focused on applying the Random Juxtaposition method to generate ideas and form creative solutions in the field of advertising design, to achieve the three principles of creative thinking: fluency, flexibility, and originality. To conduct this study, an experiment was applied to a sample graphic design students. The experiment focused on combining two random words (noun + adjective). Then, finding relationships between them using a mind map. The results are: The random juxtaposition method is an effective method for generating ideas that achieve the principles of creative thinking - Mind map is contributed to obtaining endless deep ideas - Using creative methods helps break the creative block - Diversity in teaching methods creates enthusiasm within the studio and gives students new skills. This study recommends conducting further research that focus on employing the random juxtaposition method in other fields of arts and design.
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      doctype: Article
      src: R
    language: Arabic
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