Graphic Design Needs to Take Responsibility: Embedding Social Awareness and Ethics Through Social Science Knowledge and Pedagogical Change.

Graphic design aims to affect human thought or behavior through visual communication. To do so effectively, designers need a robust understanding of why people behave as they do and the appropriate research skills to explore the wider social and cultural landscape. All the principles involved in und...

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Publicado en:Design Issues Vol. 40; no. 2; pp. 15 - 28
Autor principal: O'Shea, Michael
Formato: Artículo
Publicado: MIT Press Spring2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Graphic Design Needs to Take Responsibility: Embedding Social Awareness and Ethics Through Social Science Knowledge and Pedagogical Change.
      aug:
        au: O'Shea, Michael
      su:
        Social responsibility
        Social science methodology
        Graphic design
        Social ethics
        Social psychology
      sug:
        subj:
          Social responsibility
          Social science methodology
          Graphic design
          Social ethics
          Social psychology
      keyword:
        creative intuition
        educational psychology
        empathy
        ethics
        graphic design
        modernism
        pedagogy
        social awareness
        social psychology
        social science
        stereotypes
      ab: Graphic design aims to affect human thought or behavior through visual communication. To do so effectively, designers need a robust understanding of why people behave as they do and the appropriate research skills to explore the wider social and cultural landscape. All the principles involved in understanding and affecting behavior are defined in the social sciences, including analyzing their effectiveness. Acquiring this knowledge could allow graphic designers to better reflect on the ethical and social consequences of perpetuating stereotypes and provide a starting point to address the significant issues created by excluding the lived experience of diverse communities. Graphic design has never adopted an industry-wide set of ethical guidelines. To address this lack, the discipline should aim toward incorporating social science knowledge in methodology to help promote social and cultural awareness in practice. In this article, I propose that social science knowledge, particularly social psychology, could become an integral part of graphic design curriculum at the undergraduate level. I also argue that cognition and educational psychology theories contribute important knowledge and research practices to designers' long-term problem-solving, potentially transforming the discipline's influence and producing more socially aware communication in the future.
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    language: English
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      custom: Copyright of Design Issues is the property of MIT Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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