Facing the Future.
The article discusses the increasing use of digital avatars by business leaders and media institutions in China. Liu Qiangdong, the founder and CEO of JD.com, recently appeared as a digital avatar in livestreaming sessions to promote products and connect with consumers. This trend is part of a large...
| Publicado en: | Beijing Review Vol. 67; no. 18; pp. 40 - 42 |
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| Formato: | Artículo |
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Beijing Review
5/2/2024
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| Acceso en línea: | Ver este registro en EBSCOhost |