Between the divine and digital: Parsing Modi's charismatic avatar.

This article explores the production of Indian Prime Minister Narendra Modi's saintly charismatic avatar and the mediations of this avatar that seek to bestow him with exceptional authority. It shows how Modi's avatar is being incarnated along three intersecting axes. The first axis comprises the br...

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Bibliographic Details

Published in:	Media, Culture & Society Vol. 46; no. 4; pp. 834 - 851
Main Author:	Rai, Swapnil
Format:	Article
Published:	Sage Publications, Ltd. May2024
Subjects:	Modi, Narendra, 1950- Gandhi, Mahatma, 1869-1948 Charisma Prime ministers Avatars (Virtual reality) Digital technology Salvation Performance management
Online Access:	View this record in EBSCOhost