"He looks very real": Media, knowledge, and search‐based strategies for deepfake identification.

Deepfakes are a potential source of disinformation and the ability to detect them is imperative. While research focused on algorithmic detection methods, there is little work conducted on how people identify deepfakes. This research attempts to fill this gap. Using semi‐structured interviews, partic...

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Publicado en:Journal of the Association for Information Science & Technology Vol. 75; no. 6; pp. 643 - 655
Autor principal: Goh, Dion Hoe‐Lian
Formato: research tables/charts Journal Article
Publicado: Wiley-Blackwell Jun2024
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jun2024
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      pub: Wiley-Blackwell
      place: Malden, Massachusetts
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        10.1002/asi.24867
        177189404
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        atl: "He looks very real": Media, knowledge, and search‐based strategies for deepfake identification.
      aug:
        au: Goh, Dion Hoe‐Lian
        affil: Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore
      sug:
        subj:
          Deep Learning Methods
          Misinformation Evaluation
          Videorecording Standards
          Internet Searching Methods
          Social Media
          Knowledge
          Models, Theoretical
          Human
          Algorithms
          Semi-Structured Interview
          Teaching Materials
          Data Analysis Software
          Male
          Female
          Adult
          Funding Source
          Communication
          Adult: 19-44 years
          Male
          Female
      ab: Deepfakes are a potential source of disinformation and the ability to detect them is imperative. While research focused on algorithmic detection methods, there is little work conducted on how people identify deepfakes. This research attempts to fill this gap. Using semi‐structured interviews, participants were asked to identify real and deepfake videos and explain how their decisions were made. Three categories of deepfake identification strategies emerged: the use of surface video and audio cues, processing of the messages conveyed in the video, and the searching of external sources. Participants often used multiple strategies within each category. However, identification challenges occurred due to participants' preconceived notions of deepfake characteristics and the message embodied in the video. This work contributes to research by shifting the focus from the algorithmic detection of deepfakes to human‐oriented strategies. Practically, the findings provide guidance on how people can identify deepfakes, which can also form the basis for the development of educational materials.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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