How to Detect Heterogeneity in Conjoint Experiments.

Conjoint experiments are fast becoming one of the dominant experimental methods within the social sciences. Despite recent efforts to model heterogeneity within this type of experiment, the relationship between the conjoint design and lower-level causal estimands is underdeveloped. In this article,...

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Detalles Bibliográficos
Publicado en:Journal of Politics Vol. 86; no. 2; pp. 412 - 428
Autores principales: Robinson, Thomas S., Duch, Raymond M.
Formato: Artículo
Publicado: University of Chicago Press Apr2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: How to Detect Heterogeneity in Conjoint Experiments.
      aug:
        au:
          Robinson, Thomas S.
          Duch, Raymond M.
        affil:
          London School of Economics and Political Science
          University of Oxford
      su:
        Heterogeneity
        Voting research
        Social science research methods
        Conjoint analysis
        New right (Politics)
        Machine learning
        Parallel algorithms
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        subj:
          Heterogeneity
          Voting research
          Social science research methods
          Research and Development in the Social Sciences and Humanities
          Conjoint analysis
          New right (Politics)
          Machine learning
          Parallel algorithms
      keyword:
        AMCE
        BART
        conjoint
        experiment
        heterogeneity
        AMCE
        BART
        conjoint
        experiment
        heterogeneity
      ab: Conjoint experiments are fast becoming one of the dominant experimental methods within the social sciences. Despite recent efforts to model heterogeneity within this type of experiment, the relationship between the conjoint design and lower-level causal estimands is underdeveloped. In this article, we clarify how conjoint heterogeneity can be construed as a set of nested, causal parameters that correspond to the levels of the conjoint design. We then use this framework to propose a new estimation strategy, using machine learning, that better allows researchers to evaluate treatment effect heterogeneity. We also provide novel tools for classifying and analyzing heterogeneity postestimation using partitioning algorithms. Replicating two conjoint experiments, we demonstrate our theoretical argument and show how this method helps estimate and detect substantive patterns of heterogeneity. To accompany this article, we provide new a R package, cjbart, that allows researchers to model heterogeneity in their experimental conjoint data.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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