GENDER DIFFERENCES IN CULTURAL TOURISM DESTINATION IMAGE: THE CASE OF MÁLAGA.

Cultural tourism is one of the most sustainable and fastest-growing types of tourism, and so has been widely studied. Despite countless works analyzing the possible factors that can condition the choice of the tourist destination, few have addressed how they may differ by sex and within cultural tou...

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Publicado en:Geographical Review Vol. 114; no. 3; pp. 305 - 326
Autores principales: Miguel-Barrado, Vanessa, Sánchez-Cubo, Francisco, Mondéjar-Jiménez, José, Mondéjar-Jiménez, Juan-Antonio
Formato: Artículo
Publicado: Taylor & Francis Ltd May/Jun2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: May/Jun2024
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      pub: Taylor & Francis Ltd
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        177457570
        10.1080/00167428.2023.2217868
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        atl: GENDER DIFFERENCES IN CULTURAL TOURISM DESTINATION IMAGE: THE CASE OF MÁLAGA.
      aug:
        au:
          Miguel-Barrado, Vanessa
          Sánchez-Cubo, Francisco
          Mondéjar-Jiménez, José
          Mondéjar-Jiménez, Juan-Antonio
      su:
        Málaga (Spain)
        Spain
        UNESCO
        World Heritage Sites
        Destination image (Tourism)
        Heritage tourism
        Tourist attitudes
        Tourist attractions
        Structural equation modeling
      sug:
        subj:
          World Heritage Sites
          Málaga (Spain)
          Spain
          UNESCO
          Historical Sites
          Nature Parks and Other Similar Institutions
          Destination image (Tourism)
          Heritage tourism
          Tourist attitudes
          Tourist attractions
          Structural equation modeling
      keyword:
        cultural tourism
        destination image
        motivations
        sex
        structural equation modeling (SEM)
        cultural tourism
        destination image
        motivations
        sex
        structural equation modeling (SEM)
      ab: Cultural tourism is one of the most sustainable and fastest-growing types of tourism, and so has been widely studied. Despite countless works analyzing the possible factors that can condition the choice of the tourist destination, few have addressed how they may differ by sex and within cultural tourism, and they contradict. This paper analyzes this phenomenon through the dimensions of cultural offerings, services and motivations in the city of Málaga, a very tourist city in Spain, which is the fourth country out of 167 with the most world heritage sites—UNESCO. Partial least squares—structural equation modeling (PLS-SEM) and importance-performance map analysis (IPMA) were performed for a database of 415 cultural tourists survey responses. The results showed differences between constructs depending on the sex of the tourists. For men, the factor that most affects the choice of destination is tourist motivation—namely, the reason for their visit—followed by services. Conversely, services are first for women, followed by cultural offerings and motivations. The results of this study can be valuable when designing more specific tourism strategies adapted to the profile of tourists.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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