Parasite, Para-Text: Daguguguji's Performance of Digital Identity.

This article explores the digital identity of Daguguguji, one of the most famous microbloggers and microfiction writers on Sina Microblog. Despite having 3.9 million followers on Sina Weibo, his personal background remains veiled from the public. Daguguguji often refers to himself using nonsensical...

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Publicado en:Chinese Literature & Thought Today Vol. 55; no. 1/2; pp. 19 - 33
Autor principal: Wang, Yiwen
Formato: Artículo
Publicado: Taylor & Francis Ltd 2024
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Parasite, Para-Text: Daguguguji's Performance of Digital Identity.
      aug:
        au: Wang, Yiwen
      su:
        Selfies
        Self
        Parasites
        New words
        Mimesis
        Anonymity
        Paratext
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        subj:
          Selfies
          Self
          Parasites
          New words
          Mimesis
          Anonymity
          Paratext
      ab: This article explores the digital identity of Daguguguji, one of the most famous microbloggers and microfiction writers on Sina Microblog. Despite having 3.9 million followers on Sina Weibo, his personal background remains veiled from the public. Daguguguji often refers to himself using nonsensical terms, animals, or neologisms irrelevant to his personal life, such as "a dog," "Zhang Dachui," "follow me," or "Zhang Wei." His profile pictures are not selfies, but images appropriated from other famous singers and writers, modified in a Dadaist style. Daguguguji's identity performance is substantially different from that of celebrities who use paratexts such as selfies and verbal descriptions to reveal their offline identities and inner selves. Instead, his writing can be conceptualized as parasitic use of the paratext, as the information displayed in his profile image, bio, posts, and reposts shows a parasitical mimesis of "who I am not," rather than an authentic self-display of "who I am." I propose that Daguguguji's identity performance is representative of the culture of anonymity in the Chinese mediascape, where netizens no longer seek to exhibit the "authentic self" but rather play with the "inauthentic persona," a persona parasitic on appropriated visual-verbal texts that are irrelevant to either their inner self or offline identity.
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