Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness.
To help solve the diabetes problem in Singapore, we developed humorous and fearful public service announcements (PSAs) based on popular Internet memes and investigated how the emotions derived from PSAs affect Singaporean millennials’ perceptions of PSAs’ effectiveness. In total, 416 people particip...
| Published in: | Health Communication Vol. 39; no. 6; pp. 1185 - 1198 |
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| Main Authors: | , |
| Format: | research tables/charts Journal Article |
| Published: |
Taylor & Francis Ltd
May2024
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| Online Access: | View this record in EBSCOhost |