Be Happy, Be Loyal? Exploring Drivers for Renewal of Mobile-Delivered Index Insurance.
Agricultural microinsurance is a promising risk management tool for smallholder farmers. However, adoption rates remain low and only a small share of farmers renew their policy after the first period. With the increasing availability of cell phones, mobile-delivered insurance is gaining importance o...
| Publicado en: | Journal of Development Studies Vol. 60; no. 6; pp. 831 - 848 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
Jun2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=177520272&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 177520272 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00220388 JDS jtl: Journal of Development Studies issn: 00220388 maglogo: N pubinfo: dt: Jun2024 vid: 60 iid: 6 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 177520272 10.1080/00220388.2024.2312830 ppf: 831 ppct: 17 formats: fmt: – @attributes: type: T db: hlh ui: 177520272 – @attributes: type: P db: hlh ui: 177520272 tig: atl: Be Happy, Be Loyal? Exploring Drivers for Renewal of Mobile-Delivered Index Insurance. aug: au: Kirchner, Ella Musshoff, Oliver affil: Department of Agricultural Economics and Rural Development, University of Göttingen, Göttingen, Germany su: Mali Client satisfaction Insurance Agricultural insurance Agriculture Microinsurance sug: subj: Client satisfaction Insurance Mali All Other Insurance Related Activities Third Party Administration of Insurance and Pension Funds Other Insurance Funds Other direct insurance (except life, health and medical) carriers Direct Property and Casualty Insurance Carriers Agricultural insurance Agriculture Microinsurance keyword: agricultural microinsurance customer satisfaction renewal risk management rural development agricultural microinsurance customer satisfaction renewal risk management rural development ab: Agricultural microinsurance is a promising risk management tool for smallholder farmers. However, adoption rates remain low and only a small share of farmers renew their policy after the first period. With the increasing availability of cell phones, mobile-delivered insurance is gaining importance on the market. As for any agricultural microinsurance, it is essential for the longevity of a mobile-delivered insurance scheme to retain a solid customer base. To date, it is unknown what drives the decision to renew a mobile-delivered agricultural microinsurance policy. We address this question by performing mean comparisons and logistic regressions based on primary data collected from 479 smallholder farmers in Mali who purchased a mobile-delivered weather index-based insurance in 2020. Results show that the level of satisfaction with the insurance product was considerably higher among farmers who renewed. We found low levels of understanding of the product among all clients, but especially among those who did not renew. Both factors were confirmed as drivers for renewal. Consistent with previous findings, receiving a payout had the strongest effect on the decision to renew. We conclude that additional measures to foster client satisfaction as well as to promote understanding of agricultural insurance among smallholder farmers are highly recommended. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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