Parameterization of manipulative media discourse: possibilities and problems of automatic diagnosis.

The issue of quantitative measurement and automatic processing is a significant problem in determining the markers of the manipulative potential of media texts, since linguistic indicators are the basis of machine parameterization. The purpose of the research is to analyse the possibilities of the m...

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Publicado en:Digital Scholarship in the Humanities Vol. 39; no. 2; pp. 746 - 756
Autores principales: Shakenova, Maigul, Tashimkhanova, Dybys, Shaikova, Gulvira, Ospanova, Ulzhan, Popovich, Olga
Formato: Artículo
Publicado: Oxford University Press / USA Jun2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Shakenova, Maigul
          Tashimkhanova, Dybys
          Shaikova, Gulvira
          Ospanova, Ulzhan
          Popovich, Olga
        affil:
          Department of Russian Language and Literature, Mukhtar Auezov South Kazakhstan University , Shymkent, Republic of Kazakhstan
          Department of Theoretical and Applied Linguistics, L.N. Gumilyov Eurasian National University , Astana, Republic of Kazakhstan
          Department of Trilingualism, Toraighyrov University , Pavlodar, Republic of Kazakhstan
          Department for Applied Research and Developments, 'Taldau' National Center for Research and Evaluation in Education after A. Baitursynuly , Astana, Republic of Kazakhstan
          Department of Regional Studies, L.N. Gumilyov Eurasian National University , Astana, Republic of Kazakhstan
          Department of Philology, Toraighyrov University , Pavlodar, Republic of Kazakhstan
      su:
        Linguistics
        Python programming language
        Mass media
        Parameterization
        Discourse
        Punctuation
      sug:
        subj:
          Linguistics
          Python programming language
          Mass media
          Parameterization
          Discourse
          Punctuation
      keyword:
        automatic processing
        language parameters of manipulativeness
        machine learning
        media texts
        syntactic schemes
      ab: The issue of quantitative measurement and automatic processing is a significant problem in determining the markers of the manipulative potential of media texts, since linguistic indicators are the basis of machine parameterization. The purpose of the research is to analyse the possibilities of the main language parameters of the manipulativeness of media discourse, which can be identified using machine learning. To achieve the research goals, the following methods were used: system, content analysis, computer modelling, and comparative. The results of the article determined that such language indicators as use of the subjunctive mood of verbs, capital letters, high frequency of use of the 'not' particle, punctuation marks, questions, or exclamations of a rhetorical nature, use of quotation marks for the purpose of irony, double negative sentences, use of the word 'no', and verbal structures calling to action act as computer classification parameters. In order to cover the above purpose, PYTHON software was implemented that allowed texts to be analysed and visualized in algorithmic and lexical-vocabulary ways. In addition, it was determined that by integrating the PYTHON tool, it became possible to use language transformation markers that formed linguistic patterns in the analysed text. The list of parameters for diagnosing manipulative texts is non-exhaustive, which emphasizes the possibility of machine measurement of the manipulative component of mass media discourse.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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