The effect of prosocial behavior and its intensity on doctors' performance in an online health community.
Online health communities (OHCs) are encouraging doctors to engage in prosocial behaviors to promote sustainable development of OHCs and benefit the user base, which may further influence doctor-level performance. However, it is unclear how prosocial behavior and its intensity affect doctor-level pe...
| Publicado en: | Humanities & Social Sciences Communications Vol. 11; no. 1; pp. 1 - 12 |
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| Autores principales: | , , , , |
| Formato: | Artículo |
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Springer Nature
7/4/2024
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=178276536&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 178276536 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: MVR0 jtl: Humanities & Social Sciences Communications maglogo: N pubinfo: dt: 7/4/2024 vid: 11 iid: 1 pid: 237 pub: Springer Nature artinfo: ui: 178276536 10.1057/s41599-024-03420-8 ppf: 1 ppct: 11 formats: tig: atl: The effect of prosocial behavior and its intensity on doctors' performance in an online health community. aug: au: Zhou, Peiyu Xie, Yuguang Liang, Changyong Zhu, Junhong Zhao, Shuping affil: https://ror.org/02czkny70 School of Management, Hefei University of Technology, Hefei, China Key Laboratory of Process Optimization and Intelligent Decision-making of Ministry of Education, Hefei, China su: Prosocial behavior Virtual communities Physician-patient relations Propensity score matching Physicians Reputation China sug: subj: China Prosocial behavior Virtual communities Physician-patient relations Propensity score matching Physicians Reputation ab: Online health communities (OHCs) are encouraging doctors to engage in prosocial behaviors to promote sustainable development of OHCs and benefit the user base, which may further influence doctor-level performance. However, it is unclear how prosocial behavior and its intensity affect doctor-level performance, such as doctor-patient relationship, online reputation, and online demand. The purpose of this study is to test the effects of prosocial behavior and its intensity on doctor-patient relationship, online reputation, and online demand. We conducted a series of empirical analyses on 103,208 doctor-level samples from a leading OHC in China. Initially, we applied the propensity score matching (PSM) method to obtain a more balanced sample, then, we employed a negative binomial regression model to analyze the sample after PSM, and finally, we performed a robustness test using a zero-inflated negative binomial regression model and changing the time window. Our research findings indicate that prosocial behavior positively affects the doctor-patient relationship, doctors' online reputation, and online demand. The intensity of prosocial behavior has an inverted U-shaped relationship with the doctor-patient relationship, online reputation, and online demand. The doctor's clinical title negatively moderates the effect of prosocial behavior on the doctor-patient relationship and online demand. Therefore, OHC operators can draw on our findings to encourage more doctors to engage in prosocial behavior while suggesting they consider the role of the intensity of prosocial behavior and clinical title. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
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