A TECHNO TWIST: The MM+M/Swoop 2024 Healthcare Marketers Trend Report revealed the marcoms tech stack is playing a lead role in engaging physicians, as traditional tactics make way for digital.

Bibliographic Details
Published in:Medical Marketing & Media Vol. 59; no. 2; pp. 16 - 27
Main Author: ISKOWITZ, MARC
Format: pictorial statistics Journal Article
Published: Haymarket Media, Inc. Mar/Apr2024
Online Access:View this record in EBSCOhost