Aha! and D'oh! experiences enhance learning for incidental information—new evidence supports the insight memory advantage.

Research on creative problem-solving finds that solutions achieved via spontaneous insight (i.e., Aha! moment) are better remembered than solutions reached without this sense of epiphany, referred to as an "insight memory advantage." We hypothesized that the insight memory advantage can spread to in...

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Bibliographic Details
Published in:Cognitive, Affective & Behavioral Neuroscience Vol. 24; no. 3; pp. 505 - 517
Main Authors: Salvi, Carola, Keller, Nicole, Cooper, Samuel E., Leiker, Emily, Dunsmoor, Joseph
Format: Journal Article
Published: Springer Nature Jun2024
Online Access:View this record in EBSCOhost