| Sumario: | The article focuses on the surge in popularity of travel books. Travellers have never had it so good. As new destinations open up, journey times shorten and travel costs fall, the numbers taking trips abroad continue to soar. And never have voyagers had such a wide choice of books to take along with them. Bookshops' travel sections heave with guides fighting for attention, and people heading for popular destinations often need to choose from dozens of different titles. But with choice comes confusion. Booksellers confess to being baffled by the many guides and series on offer. Travel publishers are locked in a fierce battle for market share, each claiming that their books are the best. The one thing they do agree on is the paramount importance of branding.
|
|---|