Marketizing education: a microanalytic account.
The neoliberal turn has driven attempts to marketize education, but how does marketization occur? In this article I draw on ethnographic and linguistic-ethnographic methods to investigate marketization through a microanalytic lens. My investigation focuses on a team of educational professionals, who...
| Publicado en: | Discourse: Studies in the Cultural Politics of Education Vol. 45; no. 4; pp. 464 - 480 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
Aug2024
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=178530384&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 178530384 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01596306 54J jtl: Discourse: Studies in the Cultural Politics of Education issn: 01596306 maglogo: N pubinfo: dt: Aug2024 vid: 45 iid: 4 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 178530384 10.1080/01596306.2024.2335911 ppf: 464 ppct: 16 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.3MB tig: atl: Marketizing education: a microanalytic account. aug: au: Cohen, Etan affil: School of Education, Ben-Gurion University of the Negev, Be'er Sheva, Israel su: Accounting education Power (Social sciences) Group dynamics Business models Ethnology sug: subj: Accounting education Power (Social sciences) Group dynamics Business models Ethnology keyword: discourse linguistic-ethnography Marketization neoliberalism privatization ab: The neoliberal turn has driven attempts to marketize education, but how does marketization occur? In this article I draw on ethnographic and linguistic-ethnographic methods to investigate marketization through a microanalytic lens. My investigation focuses on a team of educational professionals, who participated in a workshop led by an organizational consultant named Eric. During the workshop, Eric successfully encouraged the educators to adopt some key business terms that he imported from the high-tech sector. My findings indicate that the marketization of education was not straightforward. Rather, the process encountered some resistance and sowed confusion before a business discourse ultimately took hold. The process of marketization became entangled with the power dynamics shaped by group members' positioning vis-à-vis one another; and furthermore, it required the group to negotiate the meaning of some key terms. Marketization was ultimately mediated by a cognitive device called the Business Model Canvas and it relied on some pre-existing neoliberal tendencies among the workshop's participants. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Discourse: Studies in the Cultural Politics of Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Discourse: Studies in the Cultural Politics of Education holder: Taylor & Francis Ltd dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
|---|