| Sumario: | Introduction NeuroEndocrine Cancer Australia (NECA) is a not-for-profit organisation providing education, information and support to people with neuroendocrine cancer/tumours (NETs). NECA's small team of NET nurses and communication and marketing specialists collaborate closely, allowing nurses greater insight into the organisation's data, analytics, and digital strategies. Leveraging these positively monitors activity, enhances support and raises awareness of a less common cancer. Aim Following analysis of existing data NECA focused on extending our online reach by raising greater awareness of NETs and NECA, so more people would benefit from the support and resources NECA has on offer. Description NECA captured data on contacts made to the NET nurses, identifying many people who were existing NET patients and already aware of NECA. Website analytics were also captured, highlighting the organisation's online presence had potential to grow further. Following a successful government grant application, NECA developed an awareness campaign to build knowledge of NETs, identification of NETs symptoms and to enhance NET specific website content. This was underpinned by Search Engine Optimisation (SEO) strategies. Outcome Website traffic grew from 3000 visits to 22,900 visits over a six-month period in 2023, translating to people finding evidenced-based Australian information about NETs and support more rapidly. The significant growth evident online has a positive flow on effect, with 8% growth in new contacts accessing specialist NET nursing support. Data also reflects NECA is reaching people earlier in their cancer experience, with more people contacting NECA before or soon after diagnosis. Conclusion Optimising NECA's online presence through digital strategies led to a significant increase in people finding NECA's website, online resources and accessing the support of a specialist NET nurse. Awareness of neuroendocrine cancer continues to grow and the use of digital strategies is allowing the team at NECA to gain a wider reach.
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