The Rise of Pro-Regime Intellectuals and Their Mass Persuasion Strategies on China's Internet.

Mass persuasion is crucial to politics, and sophisticated leaders utilize political persuasion to influence citizens' attitudes and emotions, alter their behaviors, and solicit regime support. In recent decades, a variety of actors have engaged in mass persuasion on China's internet. Using online et...

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Publicado en:Journal of Contemporary China Vol. 33; no. 149; pp. 887 - 903
Autores principales: Wu, Jie, Yang, Shen
Formato: Artículo
Publicado: Taylor & Francis Ltd Sep2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: The Rise of Pro-Regime Intellectuals and Their Mass Persuasion Strategies on China's Internet.
      aug:
        au:
          Wu, Jie
          Yang, Shen
        affil: School of Graduate Studies and Department of Government and International Affairs, Lingnan University, Hong Kong, China
      su:
        China
        Intellectuals
        Practical politics
        Internet
        Hegemony
        Social media
        Cyberculture
      sug:
        subj:
          Intellectuals
          Practical politics
          Internet
          Hegemony
          Social media
          Cyberculture
          China
          Internet Publishing and Broadcasting and Web Search Portals
          Wired Telecommunications Carriers
      keyword:
        internet
        mass persuasion
        online celebrity
        internet
        mass persuasion
        online celebrity
      ab: Mass persuasion is crucial to politics, and sophisticated leaders utilize political persuasion to influence citizens' attitudes and emotions, alter their behaviors, and solicit regime support. In recent decades, a variety of actors have engaged in mass persuasion on China's internet. Using online ethnography and archival research, this study examines a newly emerged but less studied group—pro-regime intellectuals and their online mass persuasion strategies. First, we find that pro-regime intellectuals act as outspoken critics of the West to promote China-centric theories by utilizing their academic knowledge and reasoning. Meanwhile, given their close government connections, they stand as intermediaries between the state and society to channel public discontent and articulate public policy. Furthermore, they proactively adapt to cyberculture by interacting and cultivating close bonds with netizens, as well as by collaborating with platforms to attract public attention. By deciphering this set of mass persuasion strategies, this article contributes to our understanding of how pro-regime intellectuals' digital mass persuasion helps maintain the state's discursive hegemony, which facilitates regime resilience in the era of social media.
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      doctype: Article
      src: R
    language: English
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