"The Many Faces and Shades of Blackness": Race, Class, and Geography in Early Twenty-First-Century Telenovela Representations.

This article explores how Brazilian telenovelas reflect long-term understandings of race and race relations in Brazil, as well as within the (tele)-visual legacy and representations shared by the slave societies of the Atlantic world. Specifically, it focuses on two TV Globo telenovelas that were es...

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Published in:Studies in Latin American Popular Culture Vol. 42; pp. 97 - 124
Main Author: Berktay, Asligul
Format: Article
Published: University of Texas Press 2024
Subjects:
Online Access:View this record in EBSCOhost
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        atl: "The Many Faces and Shades of Blackness": Race, Class, and Geography in Early Twenty-First-Century Telenovela Representations.
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        au: Berktay, Asligul
        affil: Texas A&M International University
      su:
        Telenovelas
        Slavery
        Black women
        Mass media
        Brazil
      sug:
        subj:
          Brazil
          Telenovelas
          Slavery
          Black women
          Mass media
      ab: This article explores how Brazilian telenovelas reflect long-term understandings of race and race relations in Brazil, as well as within the (tele)-visual legacy and representations shared by the slave societies of the Atlantic world. Specifically, it focuses on two TV Globo telenovelas that were especially significant to Blackness and its televisual representations in the early 2000s by respectively presenting the first main female and male Black telenovela protagonists to the Brazilian televiewing public. Concentrating my analysis on the representations of Black female beauty and subjectivity in Da Cor do Pecado (2004) and on Black male sexuality and agency in the space of the favela in Duas Caras (2007–2008), I contend that, while these telenovelas were certainly important in challenging racial democracy, they nevertheless fell victim to the stereotypical representations and tropes created by slavery and its racialized and often racist aftermath, as well as to the dynamics of completion, distancing, and the ethnographic attitude that are also important components of this (tele)visual legacy. Thus, rather than breaking from the predominance of the continuing hegemony of racial democracy in Brazilian media and society, these telenovelas serve to emphasize it.
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    language: English
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