Performance and biases of Large Language Models in public opinion simulation.

The rise of Large Language Models (LLMs) like ChatGPT marks a pivotal advancement in artificial intelligence, reshaping the landscape of data analysis and processing. By simulating public opinion, ChatGPT shows promise in facilitating public policy development. However, challenges persist regarding...

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Publicado en:Humanities & Social Sciences Communications Vol. 11; no. 1; pp. 1 - 14
Autores principales: Qu, Yao, Wang, Jue
Formato: Artículo
Publicado: Springer Nature 8/28/2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        10.1057/s41599-024-03609-x
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        atl: Performance and biases of Large Language Models in public opinion simulation.
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          Qu, Yao
          Wang, Jue
        affil: https://ror.org/02e7b5302 School of Social Sciences, Nanyang Technological University, Singapore, Singapore
      su:
        Language models
        Public opinion
        Social classes
        Public opinion polls
        ChatGPT
        Artificial intelligence
        Ethnicity
        United States
      sug:
        subj:
          United States
          Language models
          Public opinion
          Social classes
          Public opinion polls
          ChatGPT
          Artificial intelligence
          Ethnicity
      ab: The rise of Large Language Models (LLMs) like ChatGPT marks a pivotal advancement in artificial intelligence, reshaping the landscape of data analysis and processing. By simulating public opinion, ChatGPT shows promise in facilitating public policy development. However, challenges persist regarding its worldwide applicability and bias across demographics and themes. Our research employs socio-demographic data from the World Values Survey to evaluate ChatGPT's performance in diverse contexts. Findings indicate significant performance disparities, especially when comparing countries. Models perform better in Western, English-speaking, and developed nations, notably the United States, in comparison to others. Disparities also manifest across demographic groups, showing biases related to gender, ethnicity, age, education, and social class. The study further uncovers thematic biases in political and environmental simulations. These results highlight the need to enhance LLMs' representativeness and address biases, ensuring their equitable and effective integration into public opinion research alongside conventional methodologies.
      pubtype: Academic Journal
      doctype: Article
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    language: English
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