Tweeting about the COVID-19 vaccine: A content analysis.

Twitter has been an influential and often controversial strategy for disseminating, discussing, and sharing information about the COVID-19 vaccine during the pandemic. This study focuses on using Twitter as a data collection and analysis tool to understand the narrative surrounding the COVID-19 vacc...

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Publicado en:Atlantic Journal of Communication Vol. 32; no. 4; pp. 545 - 558
Autores principales: Hauer, Michael K, Jenkins, Alexander, MacPherson, Janna, Sun, Qingyue, Swain, Marianne
Formato: Artículo
Publicado: Taylor & Francis Ltd Sep/Oct2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Tweeting about the COVID-19 vaccine: A content analysis.
      aug:
        au:
          Hauer, Michael K
          Jenkins, Alexander
          MacPherson, Janna
          Sun, Qingyue
          Swain, Marianne
        affil:
          Dornsife School of Public Health, Drexel University, Philadelphia, Pennsylvania, USA
          Communication, Culture, and Media, Drexel University, Philadelphia, Pennsylvania, USA
          Department of Communication, Drexel University, Philadelphia, Pennsylvania, USA
      su:
        COVID-19 pandemic
        COVID-19 vaccines
        Race
        Political organizations
        Socioeconomic status
        Gossip
      sug:
        subj:
          COVID-19 pandemic
          COVID-19 vaccines
          Race
          Political organizations
          Socioeconomic status
          Gossip
      ab: Twitter has been an influential and often controversial strategy for disseminating, discussing, and sharing information about the COVID-19 vaccine during the pandemic. This study focuses on using Twitter as a data collection and analysis tool to understand the narrative surrounding the COVID-19 vaccine in the days after the first emergency-use authorization (EUA). We conducted a content analysis of tweets we collected over a 30-day period (n = 419,495) and developed an iterative codebook that contained six domains (tweet source, location, tweet characteristics, COVID-19 specific topics, demographic descriptors, and sentiment) and thirty-six codes. Despite the abundance of misinformation on Twitter about the vaccine, we found that more tweets were positive than negative in tone and contained mostly reliable and up-to-date information about the vaccine. Most tweets came from individuals though many came from organizations. We found little discussion of demographic descriptors such as race/ethnicity, religion, or socioeconomic status, nor did we see discussion of misinformation or mask-wearing. Additionally, few tweets came from politicians or political organizations, and we found little talk of politics. This article contributes to the growing body of evidence of using Twitter to understand the narrative surrounding health topics during public health crises such as COVID-19.
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    language: English
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      custom: Copyright of Atlantic Journal of Communication is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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