Locating the Subject: Teens online @ ninemsn.
In this paper we examine how the figure of the teenager is positioned within the discourses and practices of commercial online media. In particular, we explore how the popular, Australia-based web portal “ninemsn” works discursively to shape the identities of young people. Ninemsn not only construct...
| Publicado en: | Discourse: Studies in the Cultural Politics of Education Vol. 26; no. 3; pp. 387 - 410 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Sep2005
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=17941916&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 17941916 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01596306 54J jtl: Discourse: Studies in the Cultural Politics of Education issn: 01596306 maglogo: N pubinfo: dt: Sep2005 vid: 26 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 17941916 10.1080/01596300500200276 ppf: 387 ppct: 23 formats: fmt: – @attributes: type: T – @attributes: type: P size: 270KB tig: atl: Locating the Subject: Teens online @ ninemsn. aug: au: Atkinson, Stephen Nixon, Helen affil: University of South Australia su: Internet & teenagers ninemsn Pty. Ltd. Web portals Websites Internet Teenagers Internet advertising Advertising Australia sug: subj: Australia Internet & teenagers ninemsn Pty. Ltd. Web portals Websites Internet Teenagers Internet advertising Advertising ab: In this paper we examine how the figure of the teenager is positioned within the discourses and practices of commercial online media. In particular, we explore how the popular, Australia-based web portal “ninemsn” works discursively to shape the identities of young people. Ninemsn not only constructs and circulates selected representations of teenage media users, but also makes available to them particular kinds of texts and communication practices. At the same time it pursues its own commercial agenda, which aims to attract and expand particular audience segments and niche markets and sell them on to advertisers for a range of media forms and products. Ninemsn's development of “personas” to aid the processes of site design and marketing is especially notable as an attempt to more precisely outline particular subject positions for users and offer detailed representations of imagined consumers to advertisers. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Discourse: Studies in the Cultural Politics of Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Discourse: Studies in the Cultural Politics of Education holder: Taylor & Francis Ltd dt: @attributes: year: 2005 holdings: @attributes: islocal: N |
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