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2' Life-changing minutes: impact evaluation of a novel health promotion format on cancer prevention.

Cancer is one of the most important societal challenges in the world, with over 23 million new cases/year and 10 million deaths/year, that will only be properly tackled with a stronger focus on prevention. This calls for an informed population, aware of risk factors and willing to adopt preventive b...

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Published in:Health Promotion International Vol. 39; no. 4; pp. 1 - 10
Main Authors: Ribeiro, Nuno, Carvalho, Luís, Oliveira, Pedro, Marcos, Nuno T
Format: research tables/charts Journal Article
Published: Oxford University Press / USA Aug2024
Online Access:View this record in EBSCOhost
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      dt: Aug2024
      vid: 39
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      pub: Oxford University Press / USA
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        10.1093/heapro/daae102
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        atl: 2' Life-changing minutes: impact evaluation of a novel health promotion format on cancer prevention.
      aug:
        au:
          Ribeiro, Nuno
          Carvalho, Luís
          Oliveira, Pedro
          Marcos, Nuno T
        affil: Ipatimup – Instituto de Patologia e Imunologia Molecular da Universidade do Porto , Rua Júlio Amaral de Carvalho 45, Porto, 4200-135 , Portugal
      sug:
        subj:
          Neoplasms Prevention and Control
          Early Detection of Cancer Methods
          Health Promotion Methods
          Health Education Methods
          Behavioral Changes
          Narratives
          Health Information
          Television Education
          Human
          Male
          Female
          Adult
          Middle Age
          Cross Sectional Studies
          Alternative Therapies
          Logistic Regression
          Neoplasms Risk Factors
          Risk Assessment
          Neoplasms Mortality
          Preventive Health Care
          Motion Pictures
          Morbidity
          Storytelling
          Environmental Monitoring
          Exploratory Research
          Sociodemographic Factors
          Linear Regression
          Habits
          Communication
          Descriptive Statistics
          Comparative Studies
          Odds Ratio
          Confidence Intervals
          T-Tests
          Data Analysis Software
          Funding Source
          Adult: 19-44 years
          Middle Aged: 45-64 years
          Male
          Female
      ab: Cancer is one of the most important societal challenges in the world, with over 23 million new cases/year and 10 million deaths/year, that will only be properly tackled with a stronger focus on prevention. This calls for an informed population, aware of risk factors and willing to adopt preventive behaviors and early cancer screenings. For that purpose, 2' Life-changing minutes was created, the first ever televised Entertainment-Education series on cancer prevention. This study aims to evaluate the impact of 2' Life-changing minutes , a novel E-E format for cancer prevention, on knowledge gains and behavior changes. Two complementary studies were performed involving a total of 1314 participants: a test-screening (TS) study targeting potential viewers of the series, and a natural-screening (NS) study targeting those that spontaneously watched the series on television. We found (i) very high levels of appreciation and narrative engagement, and also willingness to see more episodes; (ii) statistically significant knowledge gains, ranging from 17% to 44%, on all four topics tested; (iii) evidence of effective behavior change. Regression analysis showed that narrative engagement was the best predictor of behavior change [NS: odds ratio (OR) = 3.38, 95% confidence interval (CI) = 1.70–6.74, p  = 0.001; TS: OR = 2.05, 95% CI = 1.13–0.371, p  = 0.018]. This study demonstrates the series' real impact and serves as a proof-of-concept for a novel strategy of cancer prevention that is based around compelling health narratives, rather than information or data, to engage viewers, increase knowledge and induce behavior change.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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