Discurso racial en la publicidad televisiva chilena: "cuando pequeño era rubio".

From the discourse and sociology of the image, the objective is to analyze the racialization of Chilean primetime television advertising, where, in spite of the similarities with neighboring countries, the discursiveness expressed by Chilean media has been permeated by a supposed white superiority,...

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Detalles Bibliográficos

Publicado en:	Enunciación Vol. 29; no. 1; pp. 42 - 62
Autores principales:	Díaz-Herrera, Claudio, Navarro-Conticello, Jose
Formato:	Artículo
Publicado:	Revista Enunciacion ene-jun2024
Materias:	Television advertising Prime time television programs Convenience sampling (Statistics) White people Racialization
Acceso en línea:	Ver este registro en EBSCOhost