The Role of Online Comedy Skits in the Sexual Objectification of Women in Nigeria.

Recently, online comedy skit creators have become celebrities and influencers in Nigeria, amassing millions of followers on various social media platforms. The influence of these influencers on their followers and society can be harmful when negative messages like sexual objectification of women are...

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Detalles Bibliográficos
Publicado en:Sexuality & Culture Vol. 28; no. 5; pp. 2344 - 2361
Autores principales: Akalonu, Chinwendu Praise, Ha, Louisa
Formato: Artículo
Publicado: Springer Nature Oct2024
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: The Role of Online Comedy Skits in the Sexual Objectification of Women in Nigeria.
      aug:
        au:
          Akalonu, Chinwendu Praise
          Ha, Louisa
        affil:
          https://ror.org/02b6qw903 Department of Mass Communication, University of South Carolina, Columbia, SC, USA
          https://ror.org/00ay7va13 Department of Media and Communication, Bowling Green State University, Bowling Green, OH, USA
      su:
        Sexual objectification
        Comedy
        Social media
        YouTube (Web resource)
        Nigeria
      sug:
        subj:
          Nigeria
          Sexual objectification
          Comedy
          Social media
          YouTube (Web resource)
      keyword:
        Nigerian comedy skits
        Objectification of women
        Sexual objectification in comedy
        Sexual objectification in digital media
      ab: Recently, online comedy skit creators have become celebrities and influencers in Nigeria, amassing millions of followers on various social media platforms. The influence of these influencers on their followers and society can be harmful when negative messages like sexual objectification of women are propagated. Using a mixed methods approach, this study examines the role that comedy skits play in the promotion of female sexual objectification in Nigeria. The study examines YouTube video content from six (6) major comedy skits makers. The results indicate that all six (6) of the major online skit comedy makers analysed in the study use various elements of sexual objectification such as sexual language, sex appeal, male gaze, and sexualization in their YouTube videos. This finding has implications for women and girls in Nigeria as well as the world since media's portrayal of women as sexual objects have been linked to global violence against women and girls.
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