Thinking Globally, Eating Locally: Website Linking and the Performance of Solidarity in Global and Local Food Movements.

It has become trite to observe that the Internet is allowing communities to spring up across distances that previously prohibited the timely sharing of experiences and strategies of advocacy. New communication technologies may aid the practice of frame alignment that social movements have always eng...

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Publicado en:Social Movement Studies Vol. 4; no. 2; pp. 123 - 138
Autor principal: Huey, Tina Andersen
Formato: Artículo
Publicado: Taylor & Francis Ltd Sep2005
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Thinking Globally, Eating Locally: Website Linking and the Performance of Solidarity in Global and Local Food Movements.
      aug:
        au: Huey, Tina Andersen
        affil: University of Pennsylvania, Annenberg School for Communication, Philadelphia, USA
      su:
        Internet
        Globalization
        Social movements
        Virtual communities
        Food
      sug:
        subj:
          Internet
          Globalization
          Social movements
          Virtual communities
          Internet Publishing and Broadcasting and Web Search Portals
          Wired Telecommunications Carriers
          Food
      keyword:
        food distribution
        hyperlinks
        online communities
        food distribution
        hyperlinks
        online communities
      ab: It has become trite to observe that the Internet is allowing communities to spring up across distances that previously prohibited the timely sharing of experiences and strategies of advocacy. New communication technologies may aid the practice of frame alignment that social movements have always engaged in, but they may also highlight the dilemma between local and global forms of action. For example, food scandals continue to provoke varied and sustained public outcry, but are solutions to food provision problems conceived similarly at the local and the global level? Under the assumption that message makers use new media to perform and represent ideological sympathy explicitly, this paper looks at organizations facilitating the consumption of local food, compares their linking practices with those of organizations that actively oppose globalized agriculture, and describes the way local/global distinctions are implied, or performed, on the World Wide Web. It identifies a disparity between global rhetoric and local engagement (the globals don't go local) and shows that website linking highlights global/local discontinuities (the locals don't go global). The disparity could be a consequence of ‘ideological baggage’ (Johnson, 2000) in each organization. The appeal to get involved focuses on creating protest and opposition, but alternative ways of engaging in the food system – apart from the promotion of organic agriculture – are not facilitated. The organizations studied here include international environmental, consumer, and social justice movements as well as local food organizations in the USA and the UK.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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