Preaching Islam in the Digital Age: A Study of Dr. Farhat Hashmi's Communication and Media Strategies.
In the digital age, knowledge of communication and media strategies to effectively engage audiences, is essential. Despite an extensive body of research on the impact of media and communication in preaching Islam, a noticeable research gap exists about successful strategies to engage modern audience...
| Publicado en: | Dialogue (Pakistan) Vol. 19; no. 3; pp. 9 - 28 |
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| Autores principales: | , |
| Formato: | Artículo |
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Knowledge Bylanes
Jul-Sep2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=179707728&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 179707728 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 18196462 BJJ7 jtl: Dialogue (Pakistan) issn: 18196462 maglogo: N pubinfo: dt: Jul-Sep2024 vid: 19 iid: 3 pid: 67925 pub: Knowledge Bylanes artinfo: ui: 179707728 ppf: 9 ppct: 19 formats: fmt: @attributes: type: P size: 1.8MB tig: atl: Preaching Islam in the Digital Age: A Study of Dr. Farhat Hashmi's Communication and Media Strategies. aug: au: Tabassum, Nabila Riaz, Muhammd affil: PhD Scholar, Lecturer Riphah Institute of Media Sciences, Riphah International University Islamabad PhD, Assistant Professor, Riphah Institute of Media Sciences, Riphah International University Islamabad su: Digital technology Digital communications Evidence gaps Muslim scholars Traditional knowledge Nonverbal communication sug: subj: Digital technology Digital communications Evidence gaps Muslim scholars Traditional knowledge Nonverbal communication keyword: communication digital age Islam media nonverbal preaching strategies verbal ab: In the digital age, knowledge of communication and media strategies to effectively engage audiences, is essential. Despite an extensive body of research on the impact of media and communication in preaching Islam, a noticeable research gap exists about successful strategies to engage modern audiences and enhance effectivity of Islamic preaching. This study aims to examine the communication and media techniques employed by Dr. Farhat Hashmi, a famous Pakistani Islamic scholar. To achieve the study objective, a qualitative content analysis, on her three most-viewed YouTube videos, uploaded between 2021 and 2023, was conducted to investigate her verbal and nonverbal communication techniques. Additionally, in-depth interviews, with two most senior members of her media team, were conducted to gather more information about her media strategies. The study findings reflect Dr. Hashmi uses a structured lecture format, integrating Islamic teachings with contemporary issues, leveraging various communication and digital tools to expand her outreach. Her approach provides practical guidance on how to enhance the impact of preaching by connecting and relating traditional knowledge with current issues, utilizing digital platforms. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Dialogue (Pakistan) is the property of Knowledge Bylanes and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Dialogue (Pakistan) holder: Knowledge Bylanes dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
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