Indirect translation in advertising: the case of Estrella Damm.
The Catalan brand Estrella Damm (a beer produced in Barcelona) is very popular for its summer advertisements. The 'Mediterràniament' commercials (2009–2021) reinforce the Mediterranean culture through its people, gastronomy and landscape. Estrella Damm commercials are produced in Catalan and Spanish...
| Publicado en: | Perspectives: Studies in Translatology Vol. 32; no. 5; pp. 833 - 849 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Oct2024
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| Acceso en línea: | Ver este registro en EBSCOhost |