Discovering business opportunities for the elderly in China by consumer survey: An example...9th World Conference of the International Society for Gerontechnology (ISG), June 18-21, 2014, Taipei, Taiwan.
Purpose While the consumptive power of Chinese people is growing fast, the demographic of China is also changing quickly. Mainland China has rapidly transformed into an aging society. In 2009, the Chinese population over the age of 65 stood at about 106 million people, but in 2025 that number is exp...
| Publicado en: | Gerontechnology Vol. 13; no. 2; pp. 135 - 137 |
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| Autor principal: | |
| Formato: | abstract proceedings research tables/charts Journal Article |
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International Society for Gerontechnology
2014 Special Issue
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=180444769&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 180444769 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 15691101 904R jtl: Gerontechnology issn: 15691101 maglogo: N pubinfo: dt: 2014 Special Issue vid: 13 iid: 2 pid: 54298 pub: International Society for Gerontechnology artinfo: ui: 180444769 180444769 180444769 10.4017/gt.2014.13.02.419.00 180444769 ppf: 135 ppct: 2 formats: tig: atl: Discovering business opportunities for the elderly in China by consumer survey: An example...9th World Conference of the International Society for Gerontechnology (ISG), June 18-21, 2014, Taipei, Taiwan. aug: au: CHIH, H.-D. affil: Industrial Technology Research Institute, Hsinchu, Taiwan sug: subj: Health Services for Older Persons Evaluation Consumer Attitudes Surveys Socioeconomic Factors Needs Assessment In Old Age Population Characteristics Congresses and Conferences Taiwan Taiwan China Aged Aged, 80 and Over Aged: 65+ years Aged, 80 & over ab: Purpose While the consumptive power of Chinese people is growing fast, the demographic of China is also changing quickly. Mainland China has rapidly transformed into an aging society. In 2009, the Chinese population over the age of 65 stood at about 106 million people, but in 2025 that number is expected to reach 120 million people. Taiwan's society faces a similar situation. According to the CEPD's population projection, more than 20% of Taiwan's population will reach 65 years of age by 20251. The increasingly elderly population means the influence of the elderly as consumers is growing. In considering the changes in the socioeconomic situation of both sides of the strait, the Industrial Technology and Knowledge Center (IEK) began to conduct consumer surveys related to the elderly population to help understand the needs and behavior of the elderly related to health care. Method The IEK developed and clarified trends in the behavior of elderly consumers and developed a questionnaire accordingly. This survey was conducted in Beijing, Shanghai, Guangzhou, Chongqing, Chengdu, Wuhan, Taipei, Taichung, and Kaohsiung during 2012. Results & Discussion According to the survey, the respondents are optimistic about their life as elderly people. Nevertheless, significant differences exist across the strait in Taiwan when compared to the six cities of mainland China analyzed here. Overall, the respondents of first-tier cities in China are more optimistic than those living in the second-tier cities. In addition, the respondents from mainland China are more optimistic than the respondents from Taiwan. Differences also exist between those living across the strait and in the six cities of mainland China regarding the healthcare related behaviors of the elderly. For example, illness is dealt with differently. Respondents from mainland China are more likely to buy medicine without seeing doctors (61%), and prefer to use Chinese traditional medicine (50%). For respondents from Taiwan, seeing a doctor is their first choice. Aside from seeing doctors, many respondents from Taiwan prefer to rest when feeling tired or uncomfortable (49%). Furthermore, the research team was trying to find business opportunities based on the results of the survey. For example, according to the survey, respondents from mainland China prefer to use Chinese medicine to treat the symptoms of aging (13%). They would recommend the concept of ... (Chinese medicine) and say it is helpful for developing anti-aging solutions for the elderly in China. Also, because the respondents of Guangzhou have the highest amount of acceptance of Chinese medicine of these six cities, Guangzhou could be a proper market for testing new anti-aging solutions related to Chinese medicine. pubtype: Academic Journal doctype: abstract proceedings research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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