Personal transportation business opportunities for Taiwan's baby boomers...9th World Conference of the International Society for Gerontechnology (ISG), June 18-21, 2014, Taipei, Taiwan.
Purpose Active-aging is a global trend. In Taiwan, active-aging baby boomers (born between 1946 and 1966) have become an important market segment1. They have largely unmet personal transportation needs. A cross-divisional exploratory research project was carried out with the goal of identifying the...
| Published in: | Gerontechnology Vol. 13; no. 2; pp. 136 - 138 |
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| Main Authors: | , , |
| Format: | proceedings research tables/charts Journal Article |
| Published: |
International Society for Gerontechnology
2014 Special Issue
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| Online Access: | View this record in EBSCOhost |