A business model generator to communication services design for senior citizens...9th World Conference of the International Society for Gerontechnology (ISG), June 18-21, 2014, Taipei, Taiwan.
Purpose While many communication services had been developed for senior citizens, little is known about how to design, generate, evaluate, and create a profitable business model for seniors. This paper proposes a business model generator related to senior citizen communication services, which includ...
| Publicado en: | Gerontechnology Vol. 13; no. 2; pp. 258 - 259 |
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| Autores principales: | , , , |
| Formato: | abstract proceedings research tables/charts Journal Article |
| Publicado: |
International Society for Gerontechnology
2014 Special Issue
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=180444893&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 180444893 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 15691101 904R jtl: Gerontechnology issn: 15691101 maglogo: N pubinfo: dt: 2014 Special Issue vid: 13 iid: 2 pid: 54298 pub: International Society for Gerontechnology artinfo: ui: 180444893 180444893 180444893 10.4017/gt.2014.13.02.283.00 180444893 ppf: 258 ppct: 1 formats: tig: atl: A business model generator to communication services design for senior citizens...9th World Conference of the International Society for Gerontechnology (ISG), June 18-21, 2014, Taipei, Taiwan. aug: au: LU, H.-P. WANG, H.-C. CHANG, Y.-T. HSU, H.-W. affil: National Taiwan University of Science and Technology, Taipei, Taiwan sug: subj: Emergency Medical Service Communication Systems Economics Software Design Marketing Business Models, Theoretical Congresses and Conferences Taiwan Taiwan Aged Aged: 65+ years ab: Purpose While many communication services had been developed for senior citizens, little is known about how to design, generate, evaluate, and create a profitable business model for seniors. This paper proposes a business model generator related to senior citizen communication services, which include four components: value proposition, market development, process design, and a revenue model. Method We identify several patterns for each component based on a review of the literature1,2 and related cases that apply to various models. For instance, there are four patterns in value proposition (function, service, feeling, and transformation), three market development patterns (over-satisfied market, under-satisfied market, and blue ocean market), three process design patterns (chain, shop, and network platform), and three revenue model (service or products paid for by users, third parties, and by merchants). We verify our business model by using examples of existing senior citizens communication services. Results & Discussion The model can generate some possible business models by intentionally or randomly combining different patterns in the four components. Finally, case studies are used to demonstrate how the generator works, in creating business model designs, for communication services for seniors. pubtype: Academic Journal doctype: abstract proceedings research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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