A study of consumers' perception and marketing strategy on hearing aids: An example of aging population in Beijing...9th World Conference of the International Society for Gerontechnology (ISG), June 18-21, 2014, Taipei, Taiwan.
Purpose Age-related hearing loss has been a growing health problem which affects multiple aspects of quality of late life while the world's population is aging1,2; however, marketing research on seniors' knowledge, intention and audiologic health management behavior related to hearing aid instrument...
| Published in: | Gerontechnology Vol. 13; no. 2; pp. 314 - 315 |
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| Main Authors: | , |
| Format: | abstract proceedings research tables/charts Journal Article |
| Published: |
International Society for Gerontechnology
2014 Special Issue
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| Online Access: | View this record in EBSCOhost |