Multilayer intermediation: Exploring the organization of cultural intermediaries in social media entertainment.
This article investigates the phenomenon of the platformization of cultural production within social media entertainment, describing the peculiar interaction between creators and publishing groups. It relies on the case of the Italian video-making company The Jackal and their distinctive economic, o...
| Publicado en: | Media, Culture & Society Vol. 46; no. 8; pp. 1725 - 1737 |
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| Autores principales: | , , , , |
| Formato: | Artículo |
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Sage Publications, Ltd.
Nov2024
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=180489095&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 180489095 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01634437 MCS jtl: Media, Culture & Society issn: 01634437 maglogo: Y pubinfo: dt: Nov2024 vid: 46 iid: 8 pid: 2171 pub: Sage Publications, Ltd. artinfo: ui: 180489095 10.1177/01634437241270929 ppf: 1725 ppct: 12 formats: tig: atl: Multilayer intermediation: Exploring the organization of cultural intermediaries in social media entertainment. aug: au: Bizjak, Davide Napolitano, Domenico Cicellin, Mariavittoria Consiglio, Stefano Sicca, Luigi Maria affil: University of Naples Federico II, Italy Scuola Superiore Meridionale, Italy su: Cultural production Social media Consumers Digital technology Mass media industry sug: subj: Cultural production Social media Consumers Digital technology Mass media industry keyword: content creators cultural intermediaries cultural production platformization social media entertainment content creators cultural intermediaries cultural production platformization social media entertainment ab: This article investigates the phenomenon of the platformization of cultural production within social media entertainment, describing the peculiar interaction between creators and publishing groups. It relies on the case of the Italian video-making company The Jackal and their distinctive economic, organizational, and creative connection with the publishing group CiaoPeople. Starting from Bourdieu's definition of cultural intermediaries, the article interrogates the role of social media creators as new cultural intermediaries occupying spaces between creativity and economy, acting as co-producers, tastemakers, selectors, and managers of cultural goods and services. Through a longitudinal study, the article argues that social media entertainment enacts a "multilayer intermediation" between brands, creators, consumers, and digital platforms, where legacy media companies may provide creators with tools to resist the entrance of platforms into creative production. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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