Unveiling the Digital Landscape of E-Cigarette Marketing in India: Evidence From Mixed Method Study.
Introduction: India is one of the few countries to have banned production, manufacture, import, export, transport, sale, distribution, storage and advertisement of electronic cigarettes (e-cigarettes). With the advent of technology, these product are being marketed extensively on internet despite th...
| Publicado en: | Tobacco Use Insights pp. 1 - 9 |
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| Autores principales: | , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Sage Publications Inc.
11/15/2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=180922015&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 180922015 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 1179173X B3LD jtl: Tobacco Use Insights issn: 1179173X maglogo: Y pubinfo: dt: 11/15/2024 pid: 344 pub: Sage Publications Inc. place: Thousand Oaks, California artinfo: ui: 180922015 180922015 180922015 10.1177/1179173X241264504 180922015 ppf: 1 ppct: 8 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Unveiling the Digital Landscape of E-Cigarette Marketing in India: Evidence From Mixed Method Study. aug: au: Bahl, Deepika Bassi, Shalini Thapliyal, Nishibha Aneja, Kashish Sinha, Praveen Arora, Monika affil: 119663 Health Promotion Division, Public Health Foundation of India (PHFI), New Delhi, India sug: subj: Electronic Cigarettes Legislation and Jurisprudence Internet Digital Media Marketing Evaluation Health Knowledge Evaluation Human India Adolescence Adult Cross Sectional Studies Questionnaires Electronic Commerce Content Analysis Social Media Sellers and Selling Government Regulations Health Policy Adolescent: 13-18 years Adult: 19-44 years ab: Introduction: India is one of the few countries to have banned production, manufacture, import, export, transport, sale, distribution, storage and advertisement of electronic cigarettes (e-cigarettes). With the advent of technology, these product are being marketed extensively on internet despite the ban. Objective: To assess promotion and sales of e-cigarettes on the internet, and social networking sites (SNS); and to assess the levels of awareness regarding e-cigarettes among youth participants and the source of receiving information on e-cigarettes. Methodology: In 2022, a survey was conducted with youth (18-24 years), along with a desk review to identify influencers promoting, and e-stores selling e-cigarettes in India. Further, a content analysis was conducted on the identified influencers and online stores. Results: 370 youth with a mean age of 21.1 ± 1.7 years participated in the survey. 66.6% of participants reported being aware of e-cigarettes through social media. Instagram (46%) was identified as the most popular social networking platform for promoting e-cigarettes. 189 influencers promoting e-cigarettes on Instagram were identified and their posts positively portrayed e-cigarettes (trendy/cool, flavours, hedonic value, features cessation aid and cost-effective). Additionally, 83 e-stores (49 Indian and 34 international) were identified as selling e-cigarettes in India. Findings from content analysis of both influencers and e-stores highlighted issue of international cross-border marketing. Conclusion: To safeguard youth and achieve a path to Tobacco-free generation; there is a dire need for strengthening the monitoring and enforcement of PECA 2019, especially to address international cross-border advertisements and sales of e-cigarettes. Additionally establishing strong reporting violation mechanisms is also needed. Furthermore, educating youth, retailers, policy makers and community via sensitization programs on detrimental effects of e-cigarette use and existing policies related to e-cigarettes in India is crucial. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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