Ghanaian values in motion: A content analysis of slogans on commercial vehicles in Accra.

Slogans on commercial vehicles are a common sight in Ghana. These material artefacts can provide insight into beliefs and values about the sociocultural, spiritual, and political experiences of life in the contemporary Ghanaian context. In this study, we collected and analysed a total of 438 commerc...

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Publicado en:Journal for Cultural Research Vol. 28; no. 4; pp. 378 - 393
Autores principales: Kenin, Abraham, Dzokoto, Vivian, Osei-Tutu, Annabella, Asamoah-Gyadu, Kwabena
Formato: Artículo
Publicado: Taylor & Francis Ltd Dec2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Dec2024
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        atl: Ghanaian values in motion: A content analysis of slogans on commercial vehicles in Accra.
      aug:
        au:
          Kenin, Abraham
          Dzokoto, Vivian
          Osei-Tutu, Annabella
          Asamoah-Gyadu, Kwabena
        affil:
          School of Arts and Humanities, Edith Cowan University, Joondalup, Australia
          Psychology, Virginia Commonwealth University, Richmond,, VA, USA
          Psychology, University of Ghana, Legon, Ghana
          Theology, Trinity Theological Seminary, Accra, Ghana
      su:
        Affirmations (Self-help)
        Attitude change (Psychology)
        Motion analysis
        Values (Ethics)
        Terminals (Transportation)
      sug:
        subj:
          Affirmations (Self-help)
          Attitude change (Psychology)
          Motion analysis
          Values (Ethics)
          Terminals (Transportation)
      keyword:
        Africa
        Ghana
        religion
        spirituality
        values
        Vehicle slogans
      ab: Slogans on commercial vehicles are a common sight in Ghana. These material artefacts can provide insight into beliefs and values about the sociocultural, spiritual, and political experiences of life in the contemporary Ghanaian context. In this study, we collected and analysed a total of 438 commercial vehicles' slogans from 5 main transportation terminals in the Accra metropolitan area. Our thematic analysis of these slogans shows a major emphasis on religious and spiritual values to the extent that most of the recorded slogans serve as positive affirmations of religious values and sources of spiritual encouragement. The dominance of religious references in such slogans highlights the importance of religiosity as a cultural value in everyday life in Ghana.
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    language: English
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          year: 2024
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