The Contemporary Presidency: The (vice) presidential pivot? Examining Kamala Harris's messaging before and after the 2022 midterms.

Aspirational vice presidents need to continuously support the president yet still make a name for themselves for future elections. To understand how US VP Kamala Harris attempted to communicatively enact this balance, this study content‐analyzed Harris's official VP and personal Twitter/X accounts l...

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Published in:Presidential Studies Quarterly Vol. 54; no. 4; pp. 503 - 523
Main Author: Meeks, Lindsey
Format: Article
Published: Wiley-Blackwell Dec2024
Subjects:
Online Access:View this record in EBSCOhost
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        atl: The Contemporary Presidency: The (vice) presidential pivot? Examining Kamala Harris's messaging before and after the 2022 midterms.
      aug:
        au: Meeks, Lindsey
        affil: Department of Communication, University of Oklahoma, Norman Oklahoma, , USA
      su:
        Political campaigns
        Elections
        Microblogs
        Vice-Presidents
        Democrats (United States)
      sug:
        subj:
          Political campaigns
          Elections
          Microblogs
          Vice-Presidents
          Democrats (United States)
      keyword:
        campaigning
        Kamala Harris
        Twitter/X
        US elections
        vice presidency
        campaigning
        Kamala Harris
        Twitter/X
        US elections
        vice presidency
      ab: Aspirational vice presidents need to continuously support the president yet still make a name for themselves for future elections. To understand how US VP Kamala Harris attempted to communicatively enact this balance, this study content‐analyzed Harris's official VP and personal Twitter/X accounts leading up to and following the 2022 midterms to determine how she shifted her message emphases before and after the elections and across officeholder and personal accounts. Results indicate she played her "party role" pre‐midterms and "executive branch role" post‐midterms, championed Joe Biden and Democrats but not herself, and used her personal account for campaigning.
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    language: English
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