Optimal pricing scheme for addictive goods.
This article analyses how consumers' habit formation and addiction affect firms' pricing policies. I consider both sophisticated consumers, who realize that their current consumption will affect future tastes, and "naive" consumers, who do not. The optimal contract for sophisticated consumers is a t...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 55; no. 4; pp. 603 - 627 |
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| Formato: | Artículo |
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Wiley-Blackwell
Dec2024
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| Acceso en línea: | Ver este registro en EBSCOhost |